In today's 'instant access information', there is a growing notion that all information is free. It is the we can just 'look it up on Google' craze that created this. However, solutions comes at a price. Someone had …
- To see a problem that needed to be solved. A business need described
- Decide to solve the problem. Make a commitment of time and energy.
- Had to develop a process (whether it workflow process or use case analysis)
- THEN solve the issue and create benefit.
KNOWLEDGE VS VALUE
There are two kinds of information
- Knowledge base - this is the common knowledge we all know if we did a small amount of research (how to do a pivot table in Microsoft Excel?). With about two minutes in Excel Help, you can learn how to do a pivot table.
- Solution - this is the information that requires synthesis, integration, and that information that is not commonly known. This is the information and resources that results in a solution that should be paid for. It is not to be given to others as part of a technical 'download'.
SO, WHAT IS THE VALUE OF CREATING A SOLUTION?
Why am I making the distinction. I think people misunderstand the nature of difference between knowledge and solution. One is merely data, and other is a problem solving idea that brings value. Data has become democratized (anyone can access it), solutions are not so accessible.
Search for knowledge, pay for solutions.
David Haynes, PMP, is Director of Consulting at Ideate, Inc. (www.ideateinc.com). David's experience is in providing companies with business process analysis and change implementation. @dhaynestech.